UTM Link Builder
Track campaigns in Google Analytics.
- 100% free
- No sign-up
- Runs in your browser
Know which link brought each visitor
UTM parameters tell Google Analytics where traffic came from — which newsletter, which post, which ad. Without them, a lot of visits show up as "direct".
Fill in the fields or use a preset, then copy a properly encoded link.
- 1
Enter your URL
The page you're promoting.
- 2
Add source, medium, campaign
Or click a preset.
- 3
Copy the link
Use it in your post, email or ad.
Frequently asked questions
Which UTM fields are required?
Source, medium and campaign. Term and content are optional extras.
Should I use UTMs on internal links?
No — tagging links within your own site restarts sessions and muddles your reports.
Is my data uploaded anywhere?
No. Everything runs in your browser with JavaScript — nothing you type or open is sent to our servers.